The Reebok line would focus on three growing trend aspects, exercise, increasing number of women involved in sports and street culture/casual wear. By the late 1980s, Reebok has grown into a respectable sneaker company but they would continue to grow by introducing new technologies. At the time, Reebok brought out the Pump. To this day Reebok brings out new technology like DMX and Hexalite. The Reebok line would focus on three growing trend aspects, exercise, increasing number of women involved in sports and street culture / casual wear. By the late 1980s, Reebok has grown into a respectable sneaker company but they would continue to grow by introducing new technologies . At the time, Reebok brought out the Pump. To this day Reebok brings out new technology like DMX and Hexalite
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